Evolution of the social network

BBC Click reports on the evolution of social networking.Evolution of the social network

Recent reports of social networking’s demise may be slightly premature.

Sure, some users are completely fed up with receiving friends invites, being “bitten”, “poked” and indeed having sheep thrown at them.

And there has been a 5% slowdown in new UK users to the larger social networks, Facebook and MySpace, between December 2007 and January this year.

But Alex Burmaster, an analyst at Nielsen Online which compiled the figures showing the decline, says: “The slow down in social networks is being somewhat exaggerated. It’s a natural form of any growth that we see in the online eco-system.

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